Book me for strategic sessions or ongoing guidance to develop your company's content voice and create systems that scale. I'll research your audience, audit existing content, and develop a comprehensive plan including style guides, audience personas, content roadmaps, and SEO strategy. Recent work includes collaborating with a major MedTech company to launch their content program and developing content roadmaps for technology startups.
Need strategic support for launching a new content initiative? I partner with internal teams through the planning and launch phases, providing editorial strategy, content planning, and execution guidance until your program is successfully running.
Content Repurposing
Transform existing content into new formats that reach broader audiences and extend your content's lifespan. I'll take your in-depth resources, such as whitepapers and webinars, and create digestible, scannable pieces like blog posts and checklists that give your social media team something fresh to share.
You need a professional voice to kick off your company’s webinar. I’ll narrate the introduction, hand it off to the expert presenters, and then moderate the Q&A portion at the end of your webinar.
Demonstrate your company’s thought-leadership with blog posts that keep readers coming back to your website to learn more about your area of expertise. Optional: an interview with your subject matter experts; SEO optimization for your targeted keywords.
You’re the expert, but you don’t have time to sit down at write a proper blog post. I’ll turn our 30-minute phone call into a polished story with your name on it.
I work with producers to develop video concepts and write voiceover scripts that find the balance between creativity and clarity. Email hello@kellymcsweeney.com to see samples of “Explainer” style videos that I’ve written about space travel, quantum computing, air quality, B2B tech, AI, consumer finance, and virtual reality.
White papers, case studies, e-books, and other creative content can help with lead generation by enticing readers with premium content that they can download in exchange for their contact information.
““Kelly is a great interviewer and writer. She’s never missed a deadline, takes feedback well, and has been an important partner in our content operations. I definitely recommend working with her.””